Softer mornings, calmer nights
Sixteen things for life with a baby. Each one ordered, lived with and written up at our own kitchen table — including what we didn't like.
Open the catalogueEverything a baby needs. Nothing one doesn't.
Most shops online will sell you anything that ships. We chose the opposite: a catalogue short enough that one person can stand behind every line of it.
Plate I — MorningThe sixteen
Every entry tested before it was written
It is genuinely large — this is the bag for whole days out,...
Breathable enough to wear under clothes for a full day without overheating, which...
One metre is the right length — long enough that a toddler does...
We took a print at three weeks and it worked first go, which...
The hour nobody photographs, and the one we designed for.
The one you can find with your eyes shut
Charged it once and it lasted four nights of 2am feeds. The squeeze-to-dim works with one hand while you're holding a baby with the other, which is the whole point. Honest limitation: on the...
- MaterialSoft-touch silicone
- PowerUSB-C, no mains cable
- ControlSqueeze to dim, three levels
What we will never sell you
Five categories will never appear here, however well they sell. Each needs laboratory certification we cannot verify from a kitchen table, and each fails in a way nobody recovers from.
The catalogue is short because the list is long.
- ✕ Pacifiers, teethers, bottlesAnything that goes in a mouth needs certification cheap imports routinely fake.
- ✕ Sleep nests & positionersSuffocation is the failure mode. We will not gamble with it.
- ✕ Car seatsSelling an unapproved one is a criminal offence, and rightly so.
- ✕ Baby monitorsNo-name cameras cannot show the security conformity now required.
- ✕ Bath seats & tubsDrowning risk. A deflating tub is not worth any margin.
Because both your hands are on the pram
Fitted every pram we tried it on, including a narrow umbrella fold. The insulated pockets kept a bottle warm for about two hours. We'd tell you honestly: overload it with a heavy water bottle...
- FitsAlmost any pram handlebar
- HoldsTwo bottles, phone, keys
- CleaningA damp cloth
I could not find a baby shop I trusted, so I built a very small one.
Everything here arrives at my home first. I use it, wash it, drop it, and write down what I find — including the parts I don't like. If something disappoints me it never reaches the catalogue. That is the whole business, and the reason there are only sixteen things.
Baby Zaza