FAQ
The questions we actually get, answered the way we'd answer a friend. If yours isn't here, email us — a real person replies within 24 hours on weekdays.
Orders & Shipping
Where do you ship?
39 countries across Europe, North America, Asia and Oceania. Shipping is free and tracked on every order — no minimums, no tiers, no "add one more thing to qualify." If your country doesn't show up at checkout, email us and we'll tell you straight whether we can get there.
How long does delivery take?
Most destinations: 8–18 business days. US: 10–20 business days.
Here's the honest version: our products are made to ship. Your order is prepared at our partner warehouse when you place it, rather than sitting in a big-box facility for months. That adds a few days. We think it's worth the wait — and we'd rather give you a real number than a pretty one.
How do I track my order?
The moment your order ships, you get an email with a tracking link. Tracking can be quiet for the first few days while the parcel changes hands between carriers — that's normal, not lost. Once it reaches your country, updates come quickly.
Will I be charged customs or import fees?
All taxes and customs are already in the price. Nothing to pay at your door, ever.
US orders: the checkout price is everything we charge. In the rare case a carrier asks you for a fee, forward it to us and we'll sort it out.
Will my order arrive in time for Christmas?
Order by the first week of December and you're in good shape. Earlier if you can — carriers get swamped, and so do parents. We post the exact cutoff date on the site every year.
What payment methods do you accept?
All major credit and debit cards, PayPal, Apple Pay, and Google Pay. Checkout is handled by our secure payment provider — we never see or store your card details, which is exactly how we like it.
Products & Quality
Where do your products come from?
We don't make them ourselves, and we won't pretend we do. Our products come from partner factories we've vetted and work with directly. Nothing gets listed until a sample has been through our own hands first — unboxed, used, washed, dropped, and judged. If it doesn't hold up, it doesn't go in the shop. Simple as that.
Do you really test everything yourselves?
Yes. Our founder orders a sample of every product and lives with it before it's allowed in. You'll find photos and videos of that testing on product pages — the real thing, not studio renders. It's slower than just listing whatever's trending. That's the point.
Why do you sell so few products?
Because curation is the product. Anyone can list ten thousand baby gadgets — we tried scrolling through ten thousand baby gadgets once, and we're still recovering. We'd rather stock the short list of things we'd hand to a friend with a straight face.
Why don't you sell pacifiers, sleep products, car seats, or baby monitors?
Because those categories need lab certification, and cheap imports are known to fake the paperwork. We're not equipped to verify life-critical gear, so we refuse to sell it — no pacifiers or feeding items, no sleep positioners or weighted swaddles, no car seats, no monitors, no bath seats. What you'll find here instead: tools you operate as the parent, organization, nursery decor, and milestone and gift pieces. The full list and our reasoning live on our safety page — it's the page we're proudest of.
Returns
How do returns work?
You have 30 days from delivery, no drama. Email us, we send you simple return instructions, and you're refunded once the item is on its way back. The legal minimum is 14 days — we doubled it on purpose, because deciding anything with a baby in the house takes longer than it should.
What's the 90-day guarantee?
Our signature product carries a 90-day love-it-or-return-it guarantee. Use it for a full three months. If it doesn't earn its place in your daily routine, send it back for a refund. It's clearly marked on the product page, so you'll know when it applies.